TorchMedia Pharmacy channel – where great content is the best medicine

What do you do if you have a digital signage network that needs some help? Do exactly what TorchMedia did by calling phdcreative’s digital doctors to make it well again!

TorchMedia knew they weren’t getting the most out of a channel that’s in over 760 pharmacies across Australia, so they asked phdcreative to help revitalise its content.  The network features a mixture of brand advertising and TorchMedia content, including information on ailments and news and weather updates.

Our digital team knew what was required and cooked up a remedy based on a new, fresh look and feel, as well as producing entirely new content.

Originally commissioned to produce 5 pieces of content, we went on to roll out 35, 30-40 second clips covering a wide range of ailments, from the Common Cold to Type 2 diabetes.

We also designed and built news templates, which featured content integrated from news.com.au and Weather Zone feeds, providing updates on News, Sport, Entertainment and, of course, the weather.

If you want to talk to us about how we create great digital content, or if you want to ask our production team about an ailment, please call Nigel Roberts on 02 9431 1430.

About TorchMedia
TorchMedia is Australia’s only media network dedicated solely to the retail environment. We partner with leading retailers to provide our advertisers with high quality advertising formats that communicate to shoppers in a spending mindset. More…


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