McDonald’s gets serious
It all started with the mega successful launch of the Mighty and Grand Angus. Now it’s lambs turn with the launch of The Serious Lamb Burger.
And it’s official. After a Friday lunch visit by the McDonald’s team here at phdcreative the vote’s in: the New Serious Lamb Burger is one serious burger and well worth the wait.
If you want to read more about the advertising campaign head over to the inspiration room. The above the line advertising was handled by DDB and below the line by our McDonald’s phdcreative team.